Last Tuesday, a marketing manager I know spent $3,200 on a Meta ads campaign. Her dashboard showed 127 “conversions.” She was thrilled.
When she checked her WhatsApp, there were 84 actual messages. And only 52 unique people.
Cuando revisó su WhatsApp, había solo 84 mensajes reales. Y solo 52 personas únicas.
The restaurant manager stared at his phone. Three months ago, he’d launched an AI chatbot that promised to revolutionize customer service. Now his inbox overflowed with complaints.
The package arrives two days late. No explanation. No apology. Just silence.
The software feature you rely on disappears overnight. No warning. No alternative. Just confusion.
A few years ago, I had an experience that changed my perspective on business. It didn’t happen in a boardroom. It happened with a customer who was complaining.
Yesterday, a friend gave me access to his WhatsApp Business account. He has a local store that sells home products through WhatsApp and Instagram. He had over 200 open conversations
Picture this: You’re paying for a Ferrari, but you’re only using it to drive to the supermarket.
That’s essentially what most companies are doing with their software investments. The average large organization wastes
De la nada, el clima se siente diferente. Hay algo en el ambiente que señala otro momento de cambio. Al igual que la despedida inmediata del verano, las ideas empiezan a despertar en mi cabeza. Es hora de empezar un nuevo proyecto.
I’ve watched thousands of potential customers slip through digital cracks—excited buyers who asked detailed questions in WhatsApp, only to abandon their purchase when we sent them to a “simple” checkout page.
In the past year I have written more than enough about how consumers in Latin America are flocking to Whatsapp to buy their products and services. Still, this is no guarantee that they are going to buy from YOU.
Today I write this post with a bit of concern and at the same time enthusiasm. Things are as they are and we cannot change them. The only thing we can do is face them head-on to be able to solve them.