Your Customers Already Told You How to Grow (But You Weren’t Listening)
A few years ago, I had an experience that changed my perspective on business. It didn’t happen in a boardroom. It happened with a customer who was complaining.
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How to Sell 4 Times More Working Half the Time on Social Networks
Yesterday, a friend gave me access to his WhatsApp Business account. He has a local store that sells home products through WhatsApp and Instagram. He had over 200 open conversations
Your Team’s SaaS Adoption Is Probably Costing you Money
Picture this: You’re paying for a Ferrari, but you’re only using it to drive to the supermarket.
That’s essentially what most companies are doing with their software investments. The average large organization wastes
The Weather is Changing, it’s Time for Another New Project
De la nada, el clima se siente diferente. Hay algo en el ambiente que señala otro momento de cambio. Al igual que la despedida inmediata del verano, las ideas empiezan a despertar en mi cabeza. Es hora de empezar un nuevo proyecto.
The Future of Commerce Lives in Conversations: Why Every Chat Could Become a Sale
I’ve watched thousands of potential customers slip through digital cracks—excited buyers who asked detailed questions in WhatsApp, only to abandon their purchase when we sent them to a “simple” checkout page.
WhatsApp Traffic Without Sales Is Just Expensive Customer Service
In the past year I have written more than enough about how consumers in Latin America are flocking to Whatsapp to buy their products and services. Still, this is no guarantee that they are going to buy from YOU.
Why 30% of Businesses Lose Their WhatsApp Numbers (And How to Keep Yours Safe)
Today I write this post with a bit of concern and at the same time enthusiasm. Things are as they are and we cannot change them. The only thing we can do is face them head-on to be able to solve them.
WhatsApp Coexistence: The Game-Changer Your Business Has Been Waiting For
I know, I know. You’ve been running your business WhatsApp from your phone for years. Your customers know the number, you have months of chat history, and your team is comfortable with the familiar green app.
The Science of Productivity in Conversational Commerce: What to Measure and How to Improve It
The WhatsApp notification pings. Your customer service agent glances at their phone, sees a product inquiry from a potential customer, and has exactly 30 seconds to make a decision.
The Conversation Advantage: Building Customer Relationships That Create Value Across Every Channel
Think about your closest relationships. They didn’t develop through a single interaction or even through one mode of communication.