Reach Tools Solutions

Conversational Commerce Platform with AI Agents and WhatsApp Automation for Businesses in Latin America.

Automation & Artificial Intelligence

AI Agent

Reach Tools AI Agent automatically answers customer questions using your business knowledge base. Unlike rule-based chatbots that follow rigid decision trees, the AI Agent understands natural language and searches your product catalogs, internal policies, FAQs, and support documents to generate accurate and contextual responses.

It works across WhatsApp, Instagram, Facebook Messenger, and webchat simultaneously. If the AI Agent cannot resolve a request, it escalates the conversation to a human agent with full context so the customer does not have to repeat their issue.

Ideal for: E-commerce, retail chains, and service businesses with high volumes of repetitive questions.

Chatbot

Reach Chatbot is a customizable automation bot with integrated payment capabilities. It uses structured conversation flows (decision trees) designed by the business — defining the exact questions, options, and paths a customer follows.

Ideal for: Online stores, fast-service restaurants, and any business that wants guided purchasing flows inside messaging apps.

Sales Coach

Reach SalesCoach is an AI assistant that works alongside human sales agents in real time. While an agent is chatting with a customer, SalesCoach analyzes the conversation and suggests responses, cross-selling opportunities, objection-handling techniques, and relevant product information.

Ideal for: Sales teams managing high volumes of WhatsApp conversations, especially in e-commerce and B2B.

NPS (Net Promoter Score)

Reach Tools NPS measures customer satisfaction in real time directly within chat conversations. Through automated analysis of the interaction between the agent and the customer, the conversation is classified as Excellent, Good, Neutral, or Needs Improvement.

This approach eliminates reliance on traditional surveys and significantly reduces bias, providing a more objective and actionable measurement of customer experience.

Ideal for: Businesses with customer service teams, retailers with multiple branches, and any company that wants continuous feedback without overwhelming customers with surveys.

Campaigns & Tracking

AdTracking

Reach Tools AdTracking connects your Meta (Facebook and Instagram) advertising campaigns and solves a critical problem for businesses that generate leads through ads but lose visibility once the customer clicks and lands in a chat.

Every click that results in a WhatsApp conversation is tracked back to the specific campaign, ad set, and creative that generated it. Businesses can clearly see which ads produce conversations, which conversations generate sales, and calculate the real cost per acquisition — not just the cost per click.

Ideal for: Any business running ads on Meta or Google and directing traffic to WhatsApp or other messaging channels.

SMS Campaigns

Reach Tools SMS Campaigns allow businesses to send personalized mass messages using customer data from their CRM. Messages can include payment links, reminders, promotions, or account updates, ensuring direct communication even when customers are not active on messaging apps. Campaign performance can be measured in real time, helping businesses track delivery rates, responses, and conversions.

Ideal for: Financial services, healthcare providers, retailers, and businesses operating in areas with limited internet connectivity.

WhatsApp Campaigns

Reach Tools WhatsApp Campaigns enable businesses to send approved template messages through the official WhatsApp Business API for promotions, reminders, reactivation campaigns, and notifications. Messages can include buttons, payment links, and personalized content to drive engagement and conversions. Businesses can monitor open rates, responses, and sales generated from each campaign.

Ideal for: Retail, e-commerce, restaurants, and service businesses looking to reactivate customers and increase repeat purchases.

Omnichannel Communication

ChatCenter

Reach ChatCenter is the command center where all customer conversations are managed. It provides real-time visibility into every active chat across all connected channels, including WhatsApp, Instagram, Facebook, TikTok, and webchat. Managers can monitor agent workload, reassign conversations, and track response times to ensure no lead or customer inquiry goes unanswered.

Ideal for: Any business with a customer service or sales team handling chat-based conversations.

Omnichannel

Reach Tools unifies WhatsApp, Facebook Messenger, Instagram Direct, TikTok messages, and webchat into a single inbox. Every customer message — regardless of the platform it comes from — appears in one place with a unified customer profile and full conversation history.

Ideal for: Businesses active across multiple social media platforms that want a single source of truth for customer conversations.

CRM

Sales Pipeline

Reach Pipeline is a visual sales pipeline management tool designed for teams that sell through messaging channels. It tracks leads through every stage of the sales process — from first contact to closed deal — using a simple drag-and-drop interface.

Each lead displays the full conversation history, agent notes, deal value, and next actions. Managers can identify bottlenecks, forecast revenue, and detect which stage loses the most opportunities.

Ideal for: B2B sales teams, real estate agencies, financial services, and any business with a multi-stage sales process.

Integrations

API Integration

Reach API Integration connects the platform with any internal system, ERP, or custom software through APIs. This allows businesses to synchronize customer data, order information, inventory levels, and transaction records between Reach Tools and their existing technology stack.

Ideal for: Businesses with existing systems that require connectivity with messaging channels.

Native Integrations

Reach offers preconfigured native integrations with leading e-commerce and CRM platforms, including Shopify, WooCommerce, Magento, and Odoo. These integrations require no code and can be configured directly from the Reach dashboard.

Native integrations automatically synchronize product catalogs, customer profiles, order status, and inventory. When a customer asks about a product on WhatsApp, the agent (or the AI Agent) can see real-time stock levels and pricing pulled directly from the store.

Ideal for: E-commerce businesses using Shopify, WooCommerce, Magento, Meta, and similar platforms.

Security & Authentication

OTP via SMS

Reach OTP (SMS) sends one-time verification codes via text message for secure login and identity verification. It provides a simple API that developers can integrate into authentication flows within minutes.}

Ideal for: Fintech, banking, e-commerce, and any application that requires two-factor authentication.

OTP via WhatsApp

Reach OTP (WhatsApp) delivers one-time verification codes through WhatsApp instead of SMS. This option is increasingly preferred in Latin America, where WhatsApp usage exceeds 90% in many markets and SMS delivery can be unreliable or costly.

Ideal for: Marketplaces, fintech platforms, and any solution targeting Latin American users where WhatsApp penetration is higher than SMS reliability.

REACH2PAY Payment Link

REACH2PAY Payment Link allows businesses to send secure payment links to customers with a single click via SMS or WhatsApp. The links connect to the business’s existing payment gateway.

Ideal for: Hotels, professional services, and any business that needs to collect payments quickly through messaging.

Conversational Commerce

B2B Coexistence

Reach B2B Coexistence allows companies to supervise and manage sales representatives’ conversations on WhatsApp Business. In many B2B scenarios, sales reps use personal or individual WhatsApp accounts to communicate with clients — creating visibility and control challenges for the company.

B2B Coexistence brings those conversations into the Reach platform, where managers can monitor activity, ensure process compliance, and retain customer relationships even when a sales representative leaves the company.

Ideal for: B2B companies, wholesale distributors, and any business where sales representatives manage client relationships through personal messaging accounts.

Mobile App

Reach MobileApp is a mobile application designed for in-store sales staff who manage virtual sales alongside their in-store responsibilities. A store employee can respond to WhatsApp inquiries, process orders, and manage customer follow-ups directly from their phone while assisting walk-in customers. This bridges physical and digital sales channels into one connected experience.

Ideal for: Retail chains, boutiques, and stores that want to add digital selling capabilities without building a separate e-commerce team.

Sales

Reach Sales integrates your e-commerce product catalog and payment gateway directly into social messaging channels. Customers can browse products, ask questions, and complete purchases entirely within WhatsApp, Instagram, Facebook Messenger, and TikTok — without visiting a website.

Ideal for: Fashion, beauty, consumer goods, and any brand whose customers are active on messaging apps.

SelfCheckOut Catalogue

Reach Tools SelfCheckOut Catalogue creates a browsable product catalog inside WhatsApp where customers can select items, add them to a cart, and confirm their order — all through self-service, without needing an agent.

Ideal for: Restaurants, food delivery services, convenience stores, and any business with a product menu customers order from regularly.

Payments & Integrated Billing

Multicurrency

Reach Multicurrency allows businesses to charge customers and view financial reports in multiple currencies. This is essential for companies operating in several countries across Latin America.

Ideal for: Businesses operating in multiple Latin American countries, tourism companies, and international service providers.

REACH2PAY API Direct

REACH2PAY API Direct enables large-scale payment collection via SMS or WhatsApp. Businesses can send thousands of payment requests simultaneously, each personalized with the customer’s name, amount due, and a unique secure payment link.

It is built for high-volume billing operations — insurance premium collections, public service payments, loan installments, and subscription renewals.

Ideal for: Insurance companies, utility providers, financial institutions, and any business collecting recurring payments at scale.

REACH2PAY Widget

REACH2PAY Widget is a payment collection tool designed for call centers and customer service agents. During a phone call or live chat conversation, the agent manually enters the payment amount and sends an instant payment link to the customer via SMS or WhatsApp.

Ideal for: Call centers, restaurants with phone orders, and service businesses that collect payments during live conversations.

REACH2PAY Payment Link

REACH2PAY Payment Link allows businesses to send secure payment links to customers with a single click via SMS or WhatsApp. The links connect to the business’s existing payment gateway.

Ideal for: Hotels, professional services, and any business that needs to collect payments quickly through messaging.