The People Who Build and Support the WhatsApp Sales Platform for Latin America

Reach Tools is a technology company founded in Guatemala that helps businesses across Latin America sell, support customers, and collect payments directly through WhatsApp, Tik Tok, Instagram, and Facebook.

Executive Team

Gabriel Delgado

Founder & Managing Director

Juan Diego Coronado

CEO

Manolo Alvarez

CGO

Sergei Walter

CTO

Product & Engineering Team

The Reach Tools development team is made up of software engineers, quality assurance specialists, and product leaders who build and maintain the conversational commerce platform. They operate from Latin America using agile methodologies to ensure continuous platform evolution through new integrations, AI capabilities, and performance improvements.

Kimberly Gonzalez

QA Engineer

Francisco Hernández

Software Engineer

Fernando Morales

Software Engineer

Brandon Chitay

Lead Product Development

Juan Pedro Tzul

Software Engineer

Darwin Medina

Software Engineer

Julio Rodiguez

DevOps Engineer

Customer Support and Service

The Reach Tools support team is a core competitive advantage over international platforms. Operating in Spanish and deeply familiar with the Latin American market, the team guides clients from initial onboarding to daily operations. Services include personalized onboarding, technical support, and customer success management to ensure every business maximizes platform value.

Mynor Xuya

Technical Support and Operations Leader

Raquel Jimenez

Customer Service Representative

Darwin Quina

Support Engineer

Abner Palacios

Support Engineer

Jennifer Pastor

Customer Success Manager

Miguel Miranda

Onboarding Specialist

Bianca Marroquin

Customer Success Specialist

Sales & Marketing

The Reach Tools Sales and Marketing team is responsible for communicating the platform’s value to businesses across Latin America, building relationships with new clients and partners, and strengthening Reach Tools’ presence in the regional market. The team combines business development, content marketing, design, and product expertise.

Guillermo Pérez

Head of Business Development

Jerry Anaya

Product Specialist

Nicolle Lainez

Content Marketing Manager

Daniela Aldana

Graphic Designer

Priscilla Muñoz

Marketing & Sales Representative

Why Trust the Team Behind Reach Tools?

Reach Tools is not an anonymous software company. It was founded in Guatemala and is backed by a Latin American team with real names, faces, and specialized expertise. Our team operates in Spanish, understands the challenges businesses face in the region, and is available whenever clients need support.

What Makes the Reach Tools Team Different

Spanish-language support with deep knowledge of the Latin American market

Local technical team to handle regional integrations and configurations

Personalized onboarding to ensure every business starts strong from day one

Leadership with real technical expertise: the CTO leads platform architecture and the CGO brings over 20 years of technology experience

Dedicated customer success team focused on delivering measurable results for every company

Trust & Credibility FAQs

Reach Tools is a technology company founded and operated from Guatemala, serving businesses across Latin America.

Yes. All onboarding, technical support, and customer success services are provided in Spanish and aligned with business hours across Latin America.

Yes. Reach Tools has software engineers and technical support specialists who assist with integrations to platforms such as: Shopify, WooCommerce, ERPs, CRMs, Custom internal systems.

For advanced use cases, additional development services can be provided.

Yes. The team has experience working with businesses across more than 18 industries in Latin America, including: Restaurants, Retail, Clinics, Insurance brokers, Real estate agencies, Gyms, Travel agencies, E-commerce brands. The onboarding and customer success teams understand industry-specific use cases and workflows.

You can contact the team directly through: WhatsApp, The contact form on reach.tools, booking a free demo. The team responds in Spanish and provides personalized guidance based on your business needs.

Contact us




Download app

Powered by