The Science of Productivity in Conversational Commerce: What to Measure and How to Improve It

The WhatsApp notification pings. Your customer service agent glances at their phone, sees a product inquiry from a potential customer, and has exactly 30 seconds to make a decision.

The Conversation Advantage: Building Customer Relationships That Create Value Across Every Channel

Think about your closest relationships. They didn’t develop through a single interaction or even through one mode of communication.

The Secret Psychology Behind Why People Buy Through Chat (And How to Master It)

Here’s a question that reveals everything about human nature: Would you rather buy a $500 gadget by clicking through a website, or by having a conversation with someone who can answer your questions, understand your needs

The $32 Billion Revolution: How Conversational Commerce Is Rewriting the Rules of Customer Experience

Customer A calls your support line, waits 12 minutes on hold, explains their problem to three different people, and finally gets their issue resolved 2 hours later.

How AI is Turning Digital Customer Service Into Human Conversations

Remember the last time you contacted customer service and felt like you were talking to a robot reading from a script? Those days are a thing of the past.

The Checkout Revolution: How Integrated Payments Transform Commerce in Whatsapp, Instagram and Facebook Messenger

The dream scenario for a modern retailer who wants to grow their revenue and sustain a healthy profit margin goes something like this

Why Your Customers Want to Shop Where They Already Chat (A better Customer Journey)

Want to visualize something really cool? Your customer is scrolling through social networks, catching up with friends and they see your latest product announcement

Why 55% of Your WhatsApp Customers Abandon Their Purchase

Picture this: You’ve spent 30 minutes chatting with a customer on WhatsApp. They love your product. They’re ready to buy.

Trust inside the Chat: The Critical Role of Payment Security in Conversational Commerce Success

En el acelerado mundo de la transformación digital, las empresas enfrentan un reto constante: gestionar eficientemente la comunicación con…

What is Reach?

In the fast-paced world of digital transformation, companies face a constant challenge: efficiently…