Insights & Trends

How AI is Turning Digital Customer Service Into Human Conversations
Remember the last time you contacted customer service and felt like you were talking to a robot reading from a script? Those days are a thing of the past.

The Checkout Revolution: How Integrated Payments Transform Commerce in Whatsapp, Instagram and Facebook Messenger
The dream scenario for a modern retailer who wants to grow their revenue and sustain a healthy profit margin goes something like this

Why Your Customers Want to Shop Where They Already Chat (A better Customer Journey)
Want to visualize something really cool? Your customer is scrolling through social networks, catching up with friends and they see your latest product announcement

Why 55% of Your WhatsApp Customers Abandon Their Purchase
Picture this: You’ve spent 30 minutes chatting with a customer on WhatsApp. They love your product. They’re ready to buy.

Trust inside the Chat: The Critical Role of Payment Security in Conversational Commerce Success
En el acelerado mundo de la transformación digital, las empresas enfrentan un reto constante: gestionar eficientemente la comunicación con...

What is Reach?
In the fast-paced world of digital transformation, companies face a constant challenge: efficiently...

The Ultimate Guide to Migrating Your WhatsApp Business API Without the Drama
Switching WhatsApp Business API providers shouldn't keep you up at night. At Reach, we've guided dozens of companies through this process.

Automating with Heart: The Hybrid Model That Is Transforming…
A few days ago, I contacted the global eCommerce leader, Amazon. For the first time in 30 years, I had an issue with a package that never arrived.

What Are Some of the Books That Have Inspired the Development of Reach…
At Reach.Tools, we believe that knowledge is the key to building robust software and a sustainable business model. Throughout our journey, we have found inspiration in various books that have helped us improve our thinking

Why Did We Remove the $49 Plan on reach.tools? And Why Are Automations and Integrations the
At reach.tools, we have always believed in offering solutions that truly drive business growth through automation and efficient management of customer conversations.

How to Combine Conversational Commerce with E-Commerce to Grow Your Business
Imagine waking up on a Monday to discover that your business—until now reliant solely on a traditional e-commerce store—can multiply its sales without a complete overhaul.

E-commerce vs. Conversational Commerce: Key Differences and…
Today, consumers want a seamless shopping experience. Whether in a physical store or on their phone, they expect everything to work smoothly

Is It Worth Investing in Omnichannel? Benefits and Challenges for Retailers
Today, consumers want a seamless shopping experience. Whether in a physical store or on their phone, they expect everything to work smoothly.