You roll out the new platform. AI-powered suggestions, unified dashboards, real-time analytics. Your team attends the training. They nod. They ask questions. Three months later, they’re still logging into the old system.

Last Tuesday, a marketing manager I know spent $3,200 on a Meta ads campaign. Her dashboard showed 127 “conversions.” She was thrilled. When she checked her WhatsApp, there were 84 actual messages. And only 52 unique people. Cuando revisó su WhatsApp, había solo 84 mensajes reales. Y solo 52 personas únicas.

The restaurant manager stared at his phone. Three months ago, he’d launched an AI chatbot that promised to revolutionize customer service. Now his inbox overflowed with complaints.

The package arrives two days late. No explanation. No apology. Just silence. The software feature you rely on disappears overnight. No warning. No alternative. Just confusion.

A few years ago, I had an experience that changed my perspective on business. It didn’t happen in a boardroom. It happened with a customer who was complaining.

Yesterday, a friend gave me access to his WhatsApp Business account. He has a local store that sells home products through WhatsApp and Instagram. He had over 200 open conversations

Picture this: You’re paying for a Ferrari, but you’re only using it to drive to the supermarket. That’s essentially what most companies are doing with their software investments. The average large organization wastes