Recognizing the changing dynamics of e-commerce and consumer preferences, Unispice sought to innovate beyond traditional online shopping. They partnered with Reach to harness the power of conversational commerce through WhatsApp, facilitating a more personalized shopping experience. This strategic move was designed to complement their existing Shopify online store, addressing the preference of many customers for direct interaction during the purchasing process.

With Reach, Unispice has been able to provide large-scale, personalized support throughout the purchasing journey, particularly during the payment phase, significantly enhancing customer satisfaction and loyalty. The adoption of WhatsApp as a sales channel has not only brought Unispice closer to their customers but also fostered greater trust, resulting in a marked increase in sales.

This personalized approach proved crucial as consumers highly value real-time guidance and problem-solving from knowledgeable advisors. Additionally, the ability to integrate their product catalog and process credit card payments directly within WhatsApp chats has revolutionized customer service and streamlined sales processes. This transformation has allowed Unispice to better serve their customers and expand their market through various social networks.