Mitur Guatemala, through its Hoteles de Guate platform, has significantly transformed its booking and payment processes with the implementation of the Reach platform. This innovative tool has streamlined the ability to efficiently serve international clients, who prefer to make payments through secure links on social media, eliminating the need for costly intermediaries and optimizing room sales processes.

A key advantage of Reach is its emphasis on Security and Trust. Mitur deeply values customer privacy and ensures that each transaction through the Reach platform is secure and efficient, providing peace of mind to both clients and the Mitur team.

Moreover, Reach brings an AI-Powered Personal Touch. The platform not only facilitates transactions but also equips the Mitur team with the tools and knowledge needed to sell confidently, fostering a sense of ownership. This results in more personalized and effective guest service, both online and at the front desk. Payments and other charges made at the front desk are recorded in Reach, providing valuable data and insights on sales performance before and during a guest’s stay.

Lastly, the platform excels in Process, Sales, and Data Efficiency. By consolidating all business processes into one unified platform, Reach has enhanced the efficiency of Mitur’s sales team, reduced response times, and enabled data-driven decision-making. This strategic approach has optimized sales and led to superior business outcomes.