The Challenge

Molvu had its channels scattered across WhatsApp, Facebook, and Instagram. Sales opportunities were being lost and efforts were duplicated.

The Solution with Reach

• Activation of the official WhatsApp Business API
• Segmented KPI dashboard
• Standardized quick replies
• Integration of payment links
• Self-service menu

Results in Numbers

• +50.5% growth in transactions in one year
• Reduced response times
• Improved customer satisfaction

“It is a robust and efficient platform to centralize customer communication. It improves both customer service and internal performance indicators.”
— Martin Flores, Digital Channels Manager at Molvu

This case demonstrates how Reach Tools helps retail companies in Guatemala use WhatsApp as a sales channel, integrate in-chat payments, and generate measurable transaction growth.