How to implement automated responses and bot flows on WhatsApp that actually work — without losing the human touch or frustrating customers. Real-world examples of what works and what doesn’t for Latin American businesses.
The future arrives faster than we expect and slower than we hope.
I’ve watched decades of technology promises. Every January brings predictions that “retail is dead” or declarations that “this changes everything.” Most miss.
You roll out the new platform. AI-powered suggestions, unified dashboards, real-time analytics. Your team attends the training. They nod. They ask questions. Three months later, they’re still logging into the old system.
The restaurant manager stared at his phone. Three months ago, he’d launched an AI chatbot that promised to revolutionize customer service. Now his inbox overflowed with complaints.