Why Did We Remove the $49 Plan on reach.tools?
And Why Are Automations and Integrations the Heart of Our Value Proposition?
At reach.tools, we have always believed in offering solutions that truly drive business growth through automation and efficient management of customer conversations. Recently, we made the decision to remove our $49 plan, and we want to explain the reasoning behind this change.
A Clear Focus on Businesses Looking to Grow with Advanced Automation
After analyzing platform usage and listening to customer feedback, we realized that the businesses that gain the most value from reach.tools are those that require advanced features, such as custom integrations, process automation, and detailed interaction analysis. These are precisely the elements that medium-sized businesses, large enterprises, and corporations need to scale their operations.
Simplicity Is Not Always What Growth-Oriented Businesses Need
The $49 plan was designed for small businesses looking for a basic solution to manage their conversations. But the truth is, these businesses were neither ready for nor needed a solution like WhatsApp Business API. With free tools like WhatsApp Business and Meta Business Suite (for Facebook and Instagram), they can already handle their essential needs. In fact, the free version of Meta Business Suite includes many of the basic features that other tools advertise as “premium,” even though they have become standard commodities today.
Moreover, be cautious with solutions that connect your WhatsApp via a simple QR code—not only are they insecure, but they also put your and your customers’ data at risk. In the end, small businesses found that simpler, free tools met their immediate needs more effectively. Instead of maintaining a plan that didn’t meet long-term expectations, we decided to focus on companies that truly need and value the advanced features we offer.
Automations and Integrations:
The Heart of Our Value Proposition
Today, businesses need more than just a messaging tool. They need to automate repetitive tasks, connect their CRM with their conversational channels, and orchestrate personalized campaigns that reach customers at the right moment. That’s why, at reach.tools, we are investing in features that enable medium and large businesses to maximize their potential without scalability limitations.
What Does This Mean for Our Existing Customers?
f you are already subscribed to the $49 plan, don’t worry—you will keep your access under the current conditions. However, we invite you to explore the new features in our advanced plans.
If you’re looking for a solution that helps you scale your communication and automate processes, our current plans are designed precisely for that.
This change is part of our long-term vision: to be the tool that not only helps businesses manage conversations but also optimizes, automates, and integrates those interactions to drive growth.
Insights & Trends
